Privacy Policy for Block Puzzle
Last updated: November 3, 2026
This privacy policy explains how Block Puzzle (“the app”), made by JL Prime (“we”), handles information. Short version: we don't collect personal information. The app uses Google Firebase for anonymous gameplay analytics and crash reports, and shows ads through Google AdMob (on Android, some of those ads come from Unity Ads through AdMob), which may collect some device data to serve those ads.
Information we collect
We do not ask for, collect, or store your name, email, contacts, location, or any account details. There is no sign-up.
Your game progress (current game, best score, sound and vibration settings) is stored on your device. It is never sent to us. So that your progress survives a reinstall or a new phone, the device's own backup keeps a copy: Android's backup to your Google account (if backup is turned on), and on iOS your best score and Stages progress in your iCloud account. You can turn this off in your device's backup or iCloud settings.
Analytics and crash reports (Google Firebase)
To understand how the game is played and to fix problems, the app uses:
- Firebase Analytics — records anonymous gameplay events such as starting a game, final scores, and whether an optional rewarded ad was watched, together with general device information (model, OS version, country) and a random app-instance ID. It does not identify you personally.
- Firebase Crashlytics — if the app crashes, sends a crash report (technical details such as the stack trace, device model and OS version) so we can fix the bug.
Google's Firebase privacy information: firebase.google.com/support/privacy
Advertising (Google AdMob and Unity Ads)
The app uses Google AdMob to show banner, interstitial, and optional rewarded video ads. To deliver and measure ads, AdMob may collect and process:
- Device identifiers, such as the Android Advertising ID
- IP address (used to estimate general location, like country)
- Information about ad interactions (for example, ads viewed or tapped)
- Diagnostic information about the ad SDK (crashes, performance)
On iOS, the app does not ask for permission to track you, so Apple's Identifier for Advertisers (IDFA) is not used, and ads are not personalized using cross-app tracking.
If you are in the European Economic Area, the UK, or Switzerland, the app asks for your consent before personalized ads are shown, using Google's consent tool. You can change your choice at any time in Settings → Ad privacy choices.
On Android, AdMob may also fill some ads from Unity Ads (Unity Technologies), through AdMob mediation. When it does, Unity's ad SDK may collect the same kinds of data listed above (advertising ID, IP address, device information, ad interactions) to deliver and measure those ads. Your consent choice from Google's consent tool is passed on to Unity. Unity's privacy policy
Google's use of this data is described in its policies:
You can reset your advertising ID or opt out of personalized ads in your device settings:
- Android: Settings → Google → Ads
- iOS: Settings → Privacy & Security → Apple Advertising
Children
The app is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through the app, contact us and we will help remove it.
Changes to this policy
We may update this policy from time to time. Changes will be posted on this page with a new “Last updated” date.
Contact
Questions about this policy: support@jlprime.com.sg