Privacy Policy for Arrows Escape

Last updated: November 2026

This privacy policy explains how Arrows Escape (“the app”), made by JL Prime (“we”), handles information. Short version: there is no sign-up, and we don't ask for your name, email, contacts or location. The app uses Google Firebase for gameplay analytics, crash reports and game settings, and shows ads through Google AdMob (some of those ads may come from Unity Ads through AdMob). These services use random IDs and device data, as explained below.

Your game data

Your game save (levels cleared, stars, coins, hints, Daily Puzzle streak, arrow skins, and your sound, haptics, music, motion and theme settings) is stored on your device. We don't receive this save file, although the analytics described below include some game numbers, such as your level and coin balance.

Your phone's own backup may keep a copy: Android's backup to your Google account (if backup is turned on), and iCloud or computer backups on iOS. Those copies are handled by Google or Apple, and we can't see them. You can manage them in your device settings.

Uninstalling the app deletes the save from your device. The app has no reset button.

Analytics, crash reports and game settings (Google Firebase)

To understand how the game is played, fix problems and tune the game, the app uses:

• Firebase Analytics: records gameplay events such as starting or clearing a level, time taken, hearts left, using a hint, playing the Daily Puzzle, buying or choosing a skin, changing a setting, and whether an ad was shown or watched. These come with general device information (model, OS version, country) and a random app-instance ID, not your name. Individual taps are not recorded. The app tells Analytics not to use this data for advertising.
• Firebase Crashlytics: if something goes wrong in the app, sends a crash report (technical details such as the stack trace, device model and OS version) with a random installation ID, so we can fix the bug.
• Firebase Remote Config: downloads game settings, for example game prices and whether full-screen ads are switched on. To do this it uses a random Firebase installation ID. This happens whatever your ad privacy choices are, because the game settings are needed before those choices are made.

Google's Firebase privacy information: firebase.google.com/support/privacy

Advertising (Google AdMob and Unity Ads)

The app uses Google AdMob to show optional rewarded video ads, and may show occasional full-screen ads between levels. There are no banner ads. Rewarded videos are always your choice: for example, for a hint, an extra heart, skipping a level, a Daily streak freeze or double coins. When you run out of hearts you can always try the level again without watching one. To deliver and measure ads, AdMob may collect and process:

• Device identifiers, such as the Android Advertising ID
• IP address (used to estimate general location, like country)
• Information about ad interactions (for example, ads viewed or tapped)
• Diagnostic information about the ad SDK (crashes, performance)

On iOS, the app does not ask for permission to track you, so Apple's Identifier for Advertisers (IDFA) is not used, and ads are not personalized using cross-app tracking.

If you are in the European Economic Area, the UK, or Switzerland, the app asks for your choices using Google's consent tool before any ads load. Analytics and crash reports also stay off until this step is finished. The app has no separate choice for analytics and crash reports. You can change your ad choices at any time in Settings → Privacy options.

AdMob may also fill some ads from Unity Ads (Unity Technologies), through AdMob mediation. When it does, Unity's ad SDK may collect and process similar data to deliver and measure the ad, under the Unity privacy policy.

Google's use of this data is described in its policies:

• How Google uses information from apps that use its services
• Google Privacy Policy

You can reset your advertising ID or opt out of personalized ads in your device settings:

• Android: Settings → Google → Ads
• iOS: Settings → Privacy & Security → Apple Advertising

In-app purchases

The app has no in-app purchases. Coins are earned by playing, can't be bought, and have no real-world value.

If you email us

If you contact support, we receive your email address and whatever you write. We use them only to reply and help you.

Children

The app is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through the app, contact us and we will help remove it.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with a new “Last updated” date.

Contact

Questions about this policy: support@jlprime.com.sg